Peran Customer Involvement Dan Corporate Image Dalam Hubungan E-Wom Dengan Purchase Intention
نویسندگان
چکیده
منابع مشابه
The Impact of Cognitive Trust and E-WOM on Purchase Intention in C2C E-Commerce Site
In the last few years, the number of Internet users in Indonesia was growing rapidly as many people started to use e-commerce sites. Utilization of C2C e-commerce in particular has a risk that may reduce people interest in online shopping. Of the many factors that may influence online shopping intention, trust becomes the key. This study built a model to explain the purchase intention in the C2...
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Country image is viewed as the overall perception of consumers from a particular country, based on their prior perception of the country’s production and marketing strengths and weaknesses and this image affect customer attitudes like purchase intention. The purpose of our study was to develop and validate the relationship among country image, e-WOM and purchase intention of foreign products. B...
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Received Dec 9, 2016 Revised Mar 27, 2017 Accepted Apr 11, 2017 This study aims to analyze empirically three factors antecedents of trust they are system quality, information quality, and service quality. Customer trust is used in determining customer intention to purchase of e-commerce in social media (facebook). A number of respondents were 451. The results of this study concluded that three ...
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ژورنال
عنوان ژورنال: Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management
سال: 2017
ISSN: 2548-2149,1979-3650
DOI: 10.20473/jmtt.v10i1.5137